12 dats f personal finance

Introducing: The 12 Days of Personal Finance – Giving the Gift of Personal Finance

Erik Basics, Financial Education, Thoughts of a Mastermind 6 Comments


It’s December and we are in the midst of the holiday season. Depending on where you are in the world, the leaves have changed from green to brown to on the ground, and a white and fluffy substance called snow has powdered the Earth.

Retailers are busy marketing, shipping, and selling their products. Consumers are busy buying, consuming, and wrapping gifts for their friends and families. The holiday season brings joy to many people, with Christmas music played throughout the malls and a jolly cheer from bell ringers and carolers.

As I reflected on my time at FinCon 2017, I thought about how I could be unique, but also provide immense value to my readers. I threw around the idea of creating a course, creating another free spreadsheet or application, or creating content in a specific niche. I’ve been posting consistently in the 3 areas of self-improvement, entrepreneurship, and personal finance, but wanted to do a deep dive into one of them.

With the holiday season just around the corner, I thought it would be fantastic to give the gift of personal finance – with a series inspired by The 12 Days of Christmas: The 12 Days of Personal Finance.

The 12 Days of Personal Finance

Many bloggers and creators do a series of posts all surrounding on one specific topic or subject. I see posts and guides such as “5 Steps and 21 Days: Cleanse Yourself to Lose 15 Pounds and Get the Body You Always Wanted” or “9 Steps to Getting Your Dream Job and Making Thousands of Dollars” around the internet. I want to create something similar to these, but make it better. No more being mediocre – it’s time to shine!

I thought, a 12 day series where I present highly informative posts on personal finance, amazing resources, tips and strategies to help improve your financial situation, and fun anecdotes along the way, would be great for The Mastermind Within readers.

BUT, this 12 day series would not just be me rambling on about the inner workings of savings rates, 401(k)s, or the best investment vehicle to avoid the IRS (okay, that’s a decent idea for a post, but it might be a little too far down the rabbit hole for me).

In The 12 Days of Personal Finance, I’ve asked my readers to help contribute, so I can get a fuller view of personal finance picture. I’m just 1 person, and I only have 1 perspective on the world. I have 24 hours in a day, and I’m not able to consume, use, try and think about all of the blogs, tips, tricks, and strategies that people are actually using in their daily lives.

By involving my readers, this will add to the message, and add to the community of like-minded individuals here with The Mastermind Within.

What You Can Expect in the 12 Days of Personal Finance

The 12 Days of Personal Finance will be just as the title suggests: 12 days in a row of actionable personal finance advice and discussions on various topics, including:

  • The 7 Steps to Financial Freedom
  • 4 Metrics You Need to Know for Personal Finance Success
  • 6 Personal Finance Tools People are Using to Build Wealth
  • 11 Side Hustles You Can Start Today to Make Extra Money
  • 8 Fun and Informative Personal Finance Videos

And 7 other articles (there are 12 days 😉 ) and posts geared towards increasing your financial know-how!

My Gift to You: A Free 12 Days of Personal Finance eBook

With all of this content, 12 posts and 25,000+ words about amazing resources, strategies, and tips for financial freedom and financial success, there’s opportunity to make something bigger out of it.

For all of my subscribers, I will be packaging all of the posts and content into an eBook and sending it off as a gift. I will be giving you the gift of personal finance 🙂

TheeBook will be a culmination of all of the posts, and will be my gift to you this holiday season. You won’t want to miss out on it.

This eBook could be a great gift for anyone you think could benefit from my advice. The beauty of the internet and computers is that a file is able to be duplicated and shared among many, many people. I produce an eBook once, but thousands of people can view, read, apply, learn, and grow from the information. It’s a truly inspiring thought to have, that I could affect thousands of people.

My Expectations for the 12 Days of Personal Finance

Whenever I set out to do something creative, I always have some anxiety and nervousness in the back of my mind. How will be it received, will it have an impact on the lives of others, and will I enjoy the process?

How I motivate myself and calm my nerves is by telling myself the following: when you are in a mindset of giving and selflessness, you CAN and WILL produce something remarkable and amazing.

I want to help people. My purpose in life and what I enjoy doing, is creating things, building things, and helping others with my time and thoughts. If the 12 Days of Personal Finance helps at least 1 person, I will have done my job. If the 12 Days of Personal Finance reaches thousands of people, then that is great as well.

While writing these 12 posts, I’m constantly reminding myself of my purpose and end goal: helping people. With this in mind, I don’t have external expectations for the 12 Days of Personal Finance. Internally, I’m here to create something valuable for my readers, and I’m fully confident in my abilities to do so.

Don’t Miss Out Tomorrow!

Tomorrow will be the first day of the 12 Days of Personal Finance. Starting off, we have the #1 rule of personal finance. You won’t want to miss out. Make sure you are subscribed to get notified by email of the 1st day of Personal Finance. In addition, as I mentioned above, you’ll be set up to receive your free eBook at the end of the 12 days.

Check back here, at The Mastermind Within, each day for the next day of the 12 Days of Personal Finance. I’m super excited to see where this goes! Happy Holidays!

Until tomorrow,


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