Podcasting from Minneapolis, MN – the land of 10,000 lakes and home to longest continuous skyway system in the world, this is The Mastermind Within Podcast!
Just over 6 months ago, I started a podcast for millennials and motivated individuals about tips and strategies to help you reach your full potential in your career, business and life.
I never thought I’d start a podcast, but after being a guest on another podcast, I wanted to explore it. That night, I recorded myself talking for 30 minutes and decided to launch with 1 episode.
With no following, no hype, and no planning, I started a podcast and have produced 29 episodes since February 1st.
What the heck was I thinking? Why start a podcast? With no hype, how have you looked to grow it? Does the answer to any of these questions matter?
I haven’t talked about my podcast on the blog here, but am excited to share with you some of the details today. August is side hustle month here on The Mastermind Within, and in this post, I’m going to share with you some statistics and thoughts from podcasting for 6 months, share some of my favorite episodes, and talk about how to start a podcast for yourself.
What 6 Months of Podcasting Looks Like
Back on February 1st, 2018, my entrepreneurial itch needed scratching.
Naturally, I did something crazy and probably a little bit irresponsible given all of my other side hustles and responsibilities… I started a podcast!
There are a number of things I did which may or may not have been best practice for launching a podcast.
- I didn’t get hype through my mailing list, through contacting other influencers (bloggers or podcasters), or through announcing it on this blog
- I posted 1 25 minute episode which was literally just me rambling about wanting to scratch my entrepreneurial itch.
- For this podcast, there was no intro, outro, or any other sound effects at the start.
- Finally, I didn’t ask for reviews on iTunes, Stitcher, or Google Play (and I still haven’t done this – I think maybe 2 times out of 29 episodes).
What’s interesting, as you’ll see shortly, is that even with all of these “mistakes”, I’ve still seen growth over time.
Take Action Today
One of my core principles and philosophies in life is to try things and see what happens. I want to provide value to others and help you become better.
If I didn’t start my podcast that night, I don’t think I would ever have.
My thoughts a few years ago would have been the following: I’m a math major who isn’t very good at commincation. People aren’t going to listen to my episodes because there are already 100s of podcasts out there. What do I have to say? What can I add? Who’s going to read me? There are so many people with 1000s of followers – how will I get any?
Instead, I took another mental path: I’m a math major who could work on his communication. People might be interested, and hopefully I can help people with my message and story. I’m unique, just like everyone else! Maybe someday I’ll have 1000s of followers and be successful like those other amazing podcasters.
I still have a long ways to go, but I’m definitely getting there. At the same time, I’m giving other awesome people who are doing awesome things an opportunity to come on my podcast. I’m providing my guests an experience to share their story and message, and also providing great content to my listeners. It’s been a lot of fun, and I definitely don’t want to stop.
Taking action is SO critical to success. No one became successful sitting on the couch watching television 😉
The Mastermind Within Podcast Statistics after 6 months
Let’s get into the statistics.
So far through 29 episodes, The Mastermind Within podcast has 3,226 downloads:
Each Tuesday, I publish a new episode for my listeners. Tuesdays get the most downloads and the most downloads in a day so far is 74 downloads:
Over time, this has been going up slowly but surely. It’s taken a while to build it up to consistently getting 100 downloads an episode, but I’m now there.
Looking at monthly downloads, I’m seeing growth as well:
Hopefully, this month, we hit 700 again.
- The Mastermind Within podcast is small compared to many podcasts
- There are a number of podcasts which receive 10,000+ downloads an episode. I’m still not there after 29 episodes.
- 3,226 downloads is more than 0 downloads
- If I’d never have started my podcast, I’d still be sitting at 0 downloads.
I’m excited to see where I go in the next 6 months. Could I reach 500 downloads an episode? We will see! That’d be pretty awesome!
I’m going to push to 52 episodes and if I’m still loving it, I’m going to keep it going. If not, maybe it’s time to call it a day and devote my time to something which will provide a better return on my time (in terms of reach, dollars, and fun – though right now I’m having a lot of fun doing this podcast!)
My Best and Favorite Episodes on The Mastermind Within Podcast
Many podcasts look to highly awesome people doing awesome things. Most of those podcasts just stop at the what though – and don’t dig into the how and why. On The Mastermind Within podcast, I look to really dig into the strategies and tactics which are being applied by these impressive individuals.
I’ve tried to find a good balance between technical episodes, how to episodes, and just strictly fun interview episodes.
The best performing episodes have been the following:
- How I Met My Girlfriend Blogging featuring Fiery Millennials – Episode 7 (222 downloads)
- Practicing Simple Daily Disciplines to the C-Suite with Gen Y Finance Guy – Episode 3 (156 downloads)
- Overcoming Financial Troubles and Becoming Financially Woke with Peerless Money Mentor – Episode 26 (142 downloads)
- How to Create a $1,000 a Month Side Hustle with Maggie from Northern Expenditure – Episode 14 (142 downloads)
I’ll be honest… these downloads have been helped along by the guest’s promoting these episodes rather than my promotion. I’m working on this…
I’ve really enjoyed doing all of the interviews and solo episodes, and most have performed okay. There are a few episode I thought were amazing but didn’t get the love they deserved. Some of these episodes which could use some more love are the following:
- Selling Your Way to Wealth in all Areas of Life featuring Wealth Well Done – Episode 4
- How to Sell a Website for $500,000 with Vital Dollar – Episode 8
- Financial Independence in a High Cost of Living Area featuring Cash-Fasting – Episode 10
- Destroying $90,000 of Debt with Krystel from All She Saves – Episode 19
As I mentioned, I’m very excited to continue this side hustle and see where I can go with it in the next 6 months! 🙂
Concluding Thoughts on my Podcasting Side Hustle
Many things are that hard to do. I had ZERO podcasting experience before starting this side hustle. I had never edited audio, never recorded audio for myself, and certainly had never interviewed someone else on my own show.
29 episodes later, I’m learning, doing well, and growing.
Over the last 6 months, I didn’t necessarily do anything special. I learned how to edit audio, published 1 episode a week, and contacted other people to help out with interviews. All of this isn’t difficult and as an ordinary guy, I was able to figure it out.
Podcasting has been a great experience for me to work on my communication skills, but also do some great networking.
Again, I’m just an ordinary guy, doing ordinary things.
You have amazing talent and potential.
Reach a little higher and tap into that potential.
Show the world your talents and skills; take action today and do something amazing.
Readers: would you ever start a podcast? What has been your favorite episode? Do you think it’s valuable to get out of your comfort zone?